Program Overview
Online BBA in Digital Marketing: Semester-Wise Syllabus & Electives
Digital Marketing (Online BBA): Semester-Wise Syllabus & Core Electives
The 3.00 Years (6 Semesters) curriculum is structured across sequential semesters covering foundational business/tech concepts, advanced specialised electives, and a hands-on master's capstone project.
Semester 1 & 2: Core Foundations & Frameworks
- Core Principles of Management & Organizational Dynamics
- Quantitative Techniques, Statistical Decision Making & Data Interpretation
- Financial Reporting, Cost Analysis & Managerial Economics
- Business Communication, Executive Presentation & Digital Workplace Tools
- Legal Aspects of Business, Corporate Ethics & Governance Frameworks
Advanced Semesters: Specialised Digital Marketing Tracks
- Advanced Concepts, Principles & Contemporary Theories in Digital Marketing
- Strategic Formulation, Planning & Execution in Digital Marketing
- Industry Analytics, Performance Metrics & Data-Driven Insights for Digital Marketing
- Digital Transformation, Automation & Emerging Global Trends
- Risk Governance, Statutory Compliance & International Best Practices
Industry Capstone & Practical Labs
HIGHLIGHT
Hands-on Software & Analytics Tools
Real-world practice on industry-standard platforms.
CAREER & PLACEMENT
Live Harvard & Corporate Case Studies
In-depth discussion of successful business turnarounds and growth strategies.
HIGHLIGHT
Master’s Dissertation / Capstone Project
Individual industry-guided research project solving a real corporate challenge in Digital Marketing.
